Book Title: BUSN (with BUSN Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Publisher: South-Western College Pub
Author: Marcella Kelly
Through ongoing research into students' workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With BUSN Online, students explore BUSN anywhere, anytime, and on most devices! The intuitive StudyBits™ functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BUSN with BUSN Online engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. And with cutting-edge cases, engaging images, and profiles of today's most compelling business visionaries, BUSN shows students how core business principles are applied at the world's top companies every day.